Kotak Securities: Insider Trading - SEM for the securities sector

This case study describes how Kotak Securities, the stockbroking financial services company, optimised its use of paid search to increase ROI in India.

Kotak Securities: Insider Trading – SEM for the securities sector

Shweta Sampat

Campaign details

Brand owner: Kotak SecuritiesAgency: SMG ConvonixBrand: Kotak SecuritiesCountry: IndiaChannels used: Internet – searchMedia budget: Up to 500k

Executive summary

This is how Kotak Securities set out to cut through the crowded and competitive sector of stockbroking services, to increase awareness of its consumer products amongst its target audience, and accrue customers across all geo-locations in India via internet penetration.

Kotak Securities is a subsidiary of Kotak Mahindra Bank, which services more than 13 lakh customer...

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