Kotak Securities: Insider Trading – SEM for the securities sector
Brand owner: Kotak Securities
Agency: SMG Convonix
Brand: Kotak Securities
Channels used: Internet – search
Media budget: Up to 500k
This is how Kotak Securities set out to cut through the crowded and competitive sector of stockbroking services, to increase awareness of its consumer products amongst its target audience, and accrue customers across all geo-locations in India via internet penetration.
Kotak Securities is a subsidiary of Kotak Mahindra Bank, which services more than 13 lakh customer accounts. The firm has a wide network of more than 1,330 branches, franchisee representatives' offices, and satellite offices across 412 cities in India.