Kotak Securities: Insider Trading – SEM for the securities sector
Shweta Sampat
Campaign details
Brand owner: Kotak SecuritiesAgency: SMG ConvonixBrand: Kotak SecuritiesCountry: IndiaChannels used: Internet – searchMedia budget: Up to 500k
Executive summary
This is how Kotak Securities set out to cut through the crowded and competitive sector of stockbroking services, to increase awareness of its consumer products amongst its target audience, and accrue customers across all geo-locations in India via internet penetration.
Kotak Securities is a subsidiary of Kotak Mahindra Bank, which services more than 13 lakh customer...