Agency: Bartle Bogle Hegarty | Author: Emma Cookson |
Mot & Chandon - Adding value within an added value market
INTRODUCTION
At the end of 1994, Mot & Chandon champagne was advertised in the UK for the first time in the brand's 250-year history.
This significant step had been long delayed by a corporate reluctance to 'resort to' advertising. From the beginning of our relationship with the company, Mot & Chandon openly shared with us its concern that its first foray above the line might provoke unwarranted comment that its brand was in some sort of commercial difficulty....