P&G's Pritchard: Digital practice lags digital process
Geoffrey PrecourtWarc
As Marc Pritchard, Procter & Gamble's global marketing and brand building officer, told the Association of National Advertisers' (ANA) 2015 Media Leadership Conference in an opening-day keynote: "I'm bullish because what I see is this extraordinary potential for creativity enabled by digital technology, combined with this extraordinary ability to directly and precisely target the kind of messages to consumers that actually make their experience better."
In summarizing this idea in simpler terms, he outlined a vision of marketing based on "great creative delivered in context to the consumer at a...