Carly Fleischmann: Carly's Café

Agency: john st.
Client: Carly Fleischmann

Section I — Basic information

Business Results Period (Consecutive Months): June 1 2012 – May 31, 2013

Start of Advertising/Communication Effort: June 1, 2012

Base Period as a Benchmark: New effort = benchmark is from start date.

Section II — Situation analysis

a) Overall assessment

Every year, one in 80 kids are diagnosed with autism spectrum disorder (ASD). Few of us understand this mysterious condition because many people with autism are unable to share their thoughts and feelings. They live locked in - often misunderstood and sometimes, mistreated.

Carly Fleischmann was diagnosed at the age of two with severe autism. She was also thought to be cognitively impaired. Until she turned 10 and began independently typing on her computer, that is. Then her thoughts, insights and observations began pouring out with a wit, intelligence and passion that would become her trademark voice.