How Audi used Snapchat to engage consumers

This event report discusses how Audi, the automaker, used Snapchat to engage with consumers on Super Bowl Sunday in 2014.

How Audi used Snapchat to engage consumers

Stephen WhitesideWarc

On the night of the 2014 Super Bowl, users of Snapchat might expect to receive a barrage of football-related content from any brand savvy, or brave, enough to use the mobile-messaging app, where images typically disappear from the screen after just a few seconds.

Audi USA not only had the courage to leverage Snapchat, which has around 30 million active users, to promote its latest car, the A3, during an event where TV advertising traditionally rules the roost - it was also bold enough to send out "snaps" which very...

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