Agency trends, cause marketing and the London Olympics: Creative and business issues at Ad Week Europe 2013

Joseph Clift, Brian Carruthers and Kirran Dhillon
Warc

Issues surrounding new media touchpoints and their impact on the marketing industry dominated proceedings at Advertising Week Europe, a four-day festival held in London in March 2013.

That said, presenters also had many insights to offer on more general business issues, ranging from how brands can handle big events such as the London Olympics, reaching a youth audience, the future of the ad agency and the broader question of whether for-profit brands can do good in society.

Lessons from the London Olympics

BAFTA's Piccadilly headquarters was humming as a capacity crowd packed in to hear Sir Martin Sorrell, group CEO of WPP, turn interviewer and discuss the art of winning with Sir Dave Brailsford, the performance director of the highly successful Great Britain cycling team, which won eight gold medals at the 2012 Games.