Bravery, innovation and collaboration: How Australian advertisers are pushing creative boundaries
Danielle Long
Bravery, innovation and collaboration are the key themes driving Australian advertising, according to a panel of leading creative directors.
Speaking at the Mumbrella 360 conference held in Sydney in June 2015, the panellists provided a snapshot of creativity in Australia, sharing insights from award-winning campaigns for brands including Ikea, Samsung, Rip Curl and Budget Direct.
The wide-ranging panel discussed how these brands are embracing new innovation platforms, brand collaborations, content and data as they seek to engage with increasingly sophisticated audiences.
However, the overarching theme from the...