Choc on Choc: Creating a unique brand for a unique chocolate gift

Packaging: Branded Food

Brandopus

“The impact of the redesign has been amazing. Last Christmas we couldn't make enough chocolate for the demand! And this year we're already 10% up on Chirstmas 2010 sales, and we're only half way through the year!”

Flo Broughton, Chief Chocolate Lady, Choc on Choc

EXECUTIVE SUMMARY

Family run business, Chocolate on Chocolate, lovingly created a new approach to making hand crafted Belgian chocolate, involving layering techniques and unusual moulds, to shape chocolate works of art. The father and daughter team approached BrandOpus with the brief to establish a brand to reflect their unique approach to chocolate-making and enable them to grow their business and take their delicious chocolate to a wider market. The new packaging beautifully defines the brand's personality, showcasing its heritage and its unique new and patented way of fashioning high quality Belgian chocolate.