Project Prism: Crafting a clear vision for lenses

This article describes how LensCrafters, a prescription eyewear company, used cultural insights research to identify a new business opportunity.

Project Prism: Crafting a clear vision for lenses

Cate Hunt, Marcus Alfonsetti and Steve RoweAdded Value

Summary

Our client, LensCrafters are a dominant player in a mature category with heavy innovation that has become so technical that consumers are unable to identify with it.

LensCrafters were looking for a new opportunity to be genuinely innovative by challenging category conventions and redefining the role of lenses in consumer's lives. Cultural Insight was a new approach for the client, but allowed us to step back and understand the broader role and emerging uses of vision to redefine the category.

Purist cultural...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands