Project Prism: Crafting a clear vision for lenses
Cate Hunt, Marcus Alfonsetti and Steve RoweAdded Value
Summary
Our client, LensCrafters are a dominant player in a mature category with heavy innovation that has become so technical that consumers are unable to identify with it.
LensCrafters were looking for a new opportunity to be genuinely innovative by challenging category conventions and redefining the role of lenses in consumer's lives. Cultural Insight was a new approach for the client, but allowed us to step back and understand the broader role and emerging uses of vision to redefine the category.
Purist cultural...