Makro: Operation Free Petrol
Proximity BBDO
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 24th September - 4th November 2008
Product Description: MAKRO is a Cash & Carry Retail Chain
Advertiser/Client Name: MakroMedia Channels: Direct MailEmailInsertPrintTV/Video/RadioWeb AdvertisingWeb DevelopmentOtherWebsite: http://awards.microsite.be/freepetrol
STRATEGY
Marketplace Challenge:
When crisis is all over the news, the time's right to tell a fairy tale. The context: energy prices going up, declining purchasing power and the stock exchange market hitting rock-bottom. Consumers have no faith, purchase decisions...