The teen transition: Adolescents of today, adults of tomorrow

This article focuses on American teens, looking at their current viewing habits to provide insights into tomorrow's adult consumer.

The teen transition: Adolescents of today, adults of tomorrow

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today's 17-year-olds will play a significant role in the young adult segment of the future, which is why it's crucial to get to know them now in order to better understand who they'll be tomorrow.

Who are today's teens?

Today's teens and young adults are quite the multicultural bunch—with purchasing power to boot. In fact, the 12-17, 18-24 and 25-34 groups are...

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