Tiger Energy Biscuits: Tiger Energy Lunchbox

Gabriela Loren Bade

This case study describes how Tiger Energy Biscuits, the Filipino biscuit brand, repositioned the brand in order to halt a decline in sales.

Tiger Energy Biscuits: Tiger Energy Lunchbox

Gabriela Loren Bade

Campaign details

Brand owner: MondelezAgency: Ace Saatchi & Saatchi AdvertisingBrand: Tiger Energy BiscuitsCountry: PhilippinesChannels used: Newspapers, Point-of-purchase, in-store media, Product and other sampling, Public relations, Sales promotion, TelevisionMedia budget:

Executive summary

Since its launch in 2009, Tiger Energy Biscuits had grown and was already an accepted and well-known brand. However, it had continued to struggle. Despite its unique benefits of nutrition and 'energy', Tiger was still not a must-have for Filipino mums. Standing out in the category was not translating into...

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