How brands are responding to the online revolution in India

Bindu Nair

Given the massive scale of change now transforming business, culture and society in India, statistics often tell a story that words alone cannot. This is certainly true for the internet, which is at the heart of many major shifts now sweeping across the country.

According to Rajan Anandan, managing director of Google India, there were just 30 million internet users in India in 2008. By 2012, this number had grown to 150 million. And at the end of 2013, it should surpass 200 million. What is perhaps most interesting about the newest 50 million web users, he told the conference audience, is that they are typically mobile first and mobile alone.

Speaking at the Ninth Marketing Conclave organised by the Internet and Mobile Association of India (IAMAI) – an organization he also chairs – Anandan stressed this will profoundly shape the search giant's strategic focus.