Advantages of Conducting Employee Research on the Internet: A Case Study

Johanna Steen and Madeleine Sparre

This paper shares the practical experiences of using the Internet as a data collection channel for surveys among employees.

Advantages of Conducting Employee Research on the Internet

A Case Study

Madeleine SparreandJohanna Sten

Introduction Employee Research on the Internet

Experience has shown that the Internet is an excellent medium for quantitative employee surveys. The target group is known and controllable. In many Swedish organisations all employees have personal e-mail addresses and Internet access. They thus have the technical requirements to be able to respond to web questionnaires.

This paper shares the practical experiences of Orange Interactive Research and will hopefully inspire other researchers to use the Internet. Employee surveys conducted on behalf of the largest IT...

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