Advantages of Conducting Employee Research on the Internet

A Case Study

Madeleine Sparre
and
Johanna Sten


Introduction Employee Research on the Internet

Experience has shown that the Internet is an excellent medium for quantitative employee surveys. The target group is known and controllable. In many Swedish organisations all employees have personal e-mail addresses and Internet access. They thus have the technical requirements to be able to respond to web questionnaires.

This paper shares the practical experiences of Orange Interactive Research and will hopefully inspire other researchers to use the Internet. Employee surveys conducted on behalf of the largest IT consulting firm in the Nordic countries, TietoEnator, will be referred to as an example. Significant use of our experiences from other web-based surveys, aimed at both employees and external target groups, are also described.

BACKGROUND

Formation of TietoEnator