The rise of content clutter

This article discusses the increasingly competitive context in which content marketing must work and identifies some important trends in this area.

The rise of content clutter

David TiltmanWarcTom JefferiesDeloitte

Warc's David Tiltman and Tom Jefferies of Deloitte consider the steps brands will need to take to ensure their increasing investment in content marketing is not lost among the cross-platform clutter

In December, Facebook issued a warning to marketers. The content brands are posting on the site, it said, may be reaching fewer people than before due to the growing amount of content being shared by users. Simply put, there is more competition for eyeballs on the platform. "We expect this trend to continue as the competition for each...

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