Brandwatch: Tweetcamp virtual campsite
Charlotte Cumming and Katja Garrood
Campaign Details
Brand owner:BrandwatchAgency: N/ABrand: BrandwatchCampaign duration: Up to three monthsCountry: UKMedia budget (USD): Up to $500kChannels used: Email marketing, Events and experiential, Internet – display, Public relations, Social media,Word of mouth and viral
Executive summary
A free-to-attend event called Tweetcamp took place in London on 8 October 2011. Aimed at Twitter users, its intention was to bring digital practitioners together to debate relevant social media topics. The organisers approached social media monitoring company Brandwatch for sponsorship towards...