Brandwatch: Tweetcamp virtual campsite

This case study describes an online engagement platform created by social media monitoring company, Brandwatch, as sponsorship-in-kind for Tweetcamp, a London-based event for digital practitioners to debate social media topics.

Brandwatch: Tweetcamp virtual campsite

Charlotte Cumming and Katja Garrood

Campaign Details

Brand owner:BrandwatchAgency: N/ABrand: BrandwatchCampaign duration: Up to three monthsCountry: UKMedia budget (USD): Up to $500kChannels used: Email marketing, Events and experiential, Internet – display, Public relations, Social media,Word of mouth and viral

Executive summary

A free-to-attend event called Tweetcamp took place in London on 8 October 2011. Aimed at Twitter users, its intention was to bring digital practitioners together to debate relevant social media topics. The organisers approached social media monitoring company Brandwatch for sponsorship towards...

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