Hahn Super Dry: Super In. Super Out.
Publicis Mojo Sydney
Advertiser: Lion NathanBrand: Hahn Super DryCountry: Australia
Objectives
Australians love their beer. Worth over $8billion it is one of the most dynamic, competitive and cluttered beer markets in the world. There are hundreds of brands vying for market share, with new variants being launched every day. With increasing competition and fragmentation finding a unique positioning to own in the market is key to success.
In the beer category the number one driver of brand choice is the drinkers identity with what the brand stands for....