Consensus Adspend Forecast: Global advertising expenditure to rise by 4.4% in 2011

Suzy Young and Stephen Whiteside

Warc's latest Consensus Ad Forecast

Consensus Adspend Forecast: Global advertising expenditure to rise by 4.4% in 2011

Suzy Young and Stephen Whiteside Warc

Click here to access Warc's Consensus Forecast page, including links to the full datasets

Global adspend is predicted to rise by 4.4% in 2011 according to Warc's latest Consensus Ad Forecast, representing a downward revision from the 5.1% increase predicted in April. (To access a full version of the Consensus Forecast, providing a detailed breakdown of projected spending for all 13 of the major markets assessed, click here.)

Industry forecasters believe fiscal uncertainty, especially in Europe and the US, has...

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