Global Marketing Index, October 2013: Global marketers remain upbeat in October

Suzy Young
Warc

  • Headline GMI remains stable, up by just 0.1 points on last month
  • Marketing budgets in Asia Pacific rise for the first time since June
  • Trading conditions improve in Asia Pacific and Europe but weaken in the Americas

Confidence among global marketers remains steady overall, despite recent economic uncertainty in the US market, data from Warc's latest Global Marketing Index show.

The global headline GMI measure – which takes into account marketers' expectations for trading conditions and staffing levels as well as marketing budgets – recorded a value of 54.8 in October, almost level with September's value of 54.7.

headline gmi
Combines data for trading conditions, marketing budgets and staffing.
Above 50.0 = generally improving
Below 50.0 = generally declining