Land Rover UK – NSL
Agency name: River Marketing Limited Client name: Land Rover UK Category: Dealer/Salesforce/Internal Motivation
BACKGROUND
This programme was a 12-month dealer incentive to encourage sales people within Land Rover dealerships to increase new car sales during a very tough trading period in the UK. It was also intended to support staff and improve morale, as well as driving performance during this challenging time.
The economic environment was the main challenge facing the client and prior to the campaign, the business was considering the impact of the economic climate like many other...