Shaw Communications: Shaw 6'HUN
Category: Business and Consumer Services
Country where program ran: Canada
Date program started/ended: October – December 2008
Product Description: The SHAW Refer-A-Friend Recruitment Program. Any SHAW employee gets $600 if a friend or family member they recommend gets hired.
Advertiser/Client Name: Shaw Communications
Media Channels: Insert
Research showed that SHAW Communications had a great employee retention rate through their Refer-A-Friend Program. So SHAW wanted to remind their 10,000 employees about the Program.
SHAW wanted a campaign that created excitement and buzz throughout the company. It had to be an idea powerful enough to build and sustain the buzz for over 4 weeks.
Target audience: Business-to-Business