Shaw Communications: Shaw 6'HUN

Proximity/BBDO Canada

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: Canada
Date program started/ended: October – December 2008

Product Description: The SHAW Refer-A-Friend Recruitment Program. Any SHAW employee gets $600 if a friend or family member they recommend gets hired.

Advertiser/Client Name: Shaw Communications
Media Channels: Insert
Other

STRATEGY

Marketplace Challenge:

Research showed that SHAW Communications had a great employee retention rate through their Refer-A-Friend Program. So SHAW wanted to remind their 10,000 employees about the Program.

SHAW wanted a campaign that created excitement and buzz throughout the company. It had to be an idea powerful enough to build and sustain the buzz for over 4 weeks.

Target audience: Business-to-Business