Survey methods in an age of austerity: Driving value in survey design
Joel Williams TNS-BMRB
The Labour government was a voracious consumer of research data, and consequently, the size of the social research sector increased hugely over a thirteen year period. The new government will almost certainly reverse some of this growth, partly because of budget pressures, but also because it is dismantling the Labour government's target-based performance management system. A lot of the data produced over this period was collected as much to support this system as to generate new understanding of social forces or of the various...