Amnesty International NZ: Trial by Timeline

This case study describes a campaign by Amnesty International, the not-for-profit human rights organisation, which used a Facebook app to highlight the importance of human rights to people in New Zealand.

Amnesty International NZ: Trial by Timeline

Campaign details

Category: Limited Budget: Less than $300,000Agency: Colenso BBDO/Proximity New ZealandClient: Amnesty International NZ

Summary

In a country as fortunate as New Zealand, Amnesty International is a movement understood and supported by just a few.

To increase awareness and support, Amnesty wanted to give New Zealanders a first-hand experience of life in countries where human rights aren't afforded.

So they created Trial by Timeline – an application that interrogates your Facebook Timeline and shows you what your behaviour could have cost you in other countries around the world,...

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