Tales from the web: what do marketers do on the internet today? What works? Why?

Philippe Boutie

'The Internet reminds me of Las Vegas', said one of the developers I interviewed when researching this paper.

Tales from the web: what do marketers do on the internet today? What works? Why?

Philippe Bouti, LAMTAR Planning Communication, France

INFORMATION OBJECTIVES AND METHODOLOGY

More specifically, the purpose of the paper was to investigate two questions:

What is being done on the web today, in marketing and communications?

  • Review and analyze the main marketing and communication strategies that appear on the Internet today - marketers using their sites to simply provide information on...

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