The rise of neuro-scepticism: Trends and themes at Warc's Advertising Research 2011 conference

Joseph Clift

Read Warc's report on media measurement at Advertising Research 2011

Browse the speakers' presentations from Advertising Research 2011

If the presentations at Warc's annual Advertising Research conference, which took place in London in September 2011, shared a single common goal, it was this: they all attempted to provide clear guidance on how researchers can provide value to their clients.