EA Sports – FIFA Football Talent

EA Sports works with the best players in the world to develop the most authentic games. The inspirational talent of Rooney, Ronaldinho and Podolski makes them the ideal stars for our best selling sports game. It is fundamental that EA Sports identify, and recruit the best talent to showcase our FIFA Football title and ensure that it creates significant differentiation and communicates with our target market.

Clive Downie, VP International Marketing, EA

BRAND BACKGROUND

As the world's leading independent developer and publisher of interactive entertainment software, across as many as nine platforms, including Microsoft Xbox 360, PlayStation 2 and EA Mobile, EA Sports operate in a hugely competitive market. A market that is the fastest growing entertainment sector in the world, with collective worldwide sales in excess of USD28 billion.