Pipers Crisp Co.

BrandOpus

Client: Pipers Crisp Co.
Category: Packaging: Branded Food

"We're thrilled with the new identity and pack design that BrandOpus have created for our brand. Pipers now boasts better on-shelf stand out with a design that reinforces our approach: making Britain's tastiest crisps through teamwork and the best quality ingredients.

"The feedback from clients and consumers has been overwhelmingly positive, and the redesign has been the catalyst for the tremendous growth in sales of Pipers Crisps."
Alex Albone, CEO, Pipers Crisp Co.

Executive summary

Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. But with their signature design devices being poached by the competition, and amidst downbeat feedback from customers and a delisting from prestigious stockist Harvey Nichols, Pipers decided it was time to review their packaging and use it to underline their passion for making crisps.