Sex, Ads and Youth
The effect of sexual imagery on brand bonding in adolescents
Lenka ŠilerováTambor, Czech Republic
INTRODUCTION
The main objective of this paper is not to clarify how sexuality in ads works, because it is extremely culture specific, but to provide inspiration for work in researching areas involved with love relationships, erotic or sexuality, whether looking for insights for individual product categories, testing of new ads, usage and attitude studies, etc.1)
YOUNG PEOPLE AND THEIR RELATION TO EROTICISM AND SEXUALITY
In modern and post-modern times human sexuality creates an inseparable part of public and media life....