Sex, ads and youth. The effect of sexual imagery on brand bonding in adolescents

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement.

Sex, Ads and Youth

The effect of sexual imagery on brand bonding in adolescents

Lenka ŠilerováTambor, Czech Republic

INTRODUCTION

The main objective of this paper is not to clarify how sexuality in ads works, because it is extremely culture specific, but to provide inspiration for work in researching areas involved with love relationships, erotic or sexuality, whether looking for insights for individual product categories, testing of new ads, usage and attitude studies, etc.1)

YOUNG PEOPLE AND THEIR RELATION TO EROTICISM AND SEXUALITY

In modern and post-modern times human sexuality creates an inseparable part of public and media life....

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