From start-ups to the World Cup: Coca-Cola's strategy of "collision"

Stephen Whiteside

This report describes the sponsorship opportunities that have been undertaken by Coca-Cola, the soft drinks company, around the world.

From start-ups to the World Cup: Coca-Cola's strategy of "collision"

Stephen WhitesideWarc

Sponsorship programmes don't come much bigger than the FIFA World Cup, the quadrennial soccer tournament promising a month of triumph, despair and – perhaps...

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