Strategy in Asia: the view from the inside

Rob Campbell and Dave McCaughan

To coincide with the climax of the Warc Prize for Asian Strategy, Warc asked two senior planners (Rob Campbell and Dave McCaughan) with long-term experience of working in the region for their views on strategy and planning in Asia, and how it compares with markets elsewhere.

Strategy in Asia: the view from the inside

Rob Campbell and Dave McCaughan

To coincide with the climax of the Warc Prize for Asian Strategy, Warc asked two senior planners with long-term experience of working in the region for their views on strategy and planning in Asia, and how it compares with markets elsewhere.

Rob Campbell Regional Head of Strategy, Wieden+Kennedy

In theory, planning in Asia should be no different to planning in the rest of the world. But it is. For both good and bad reasons.

The reality is planning is still a relatively new...

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