Campaign details
Brand: TATA RacemoBrand Owner: Tata MotorsLead Agency: The 120 Media CollectiveContributing Agencies: Jack in the Box WorldwideCountry: IndiaIndustries: Automakers & marquesMedia Channels: Content marketing, Online video, Social mediaBudget: Up to 500k
Executive Summary
Tata Motors, was launching the Racemo – a two-seater sports coupe. This car was an answer by the company to address the perception that it made boring and dated cars.
While the launch was slated for the 3rdof March at the Geneva International motor show, we had a...