TUI Travel UK
Creatormail & DSICMM
THE TEAM
Jeremy Gidley
Louise Kendall
Denise Cooper
Katie Wait
Marc Kingman
Kerry Hunt
Mark Brennan
Sam Aspin
Dinesh Hirani
Nigel Buisson
Dan Martin
WHAT IS WONDERFUL ABOUT THIS WORK?
A 'sales through service' strategy helped develop the strongest possible relationship with each Thomson customer between holiday booking and departure.
OBJECTIVES
To keep customers engaged using service-led initiatives to improve the holiday experience. Create the space for welcome reminders about holiday extras to increase the overall value of each customer.
STRATEGY AND TARGETING
Hundreds of thousands of people book a Thomson holiday every year,...