Hilton Worldwide: Giving Chinese consumers a reason to connect
Low Lai Chow
The Hilton Worldwide network – which spans 91 countries with over 3,900 hotels and 645,000 rooms on inventory – includes ten brands that cover every price point and segment. These brands include Waldorf Astoria and Conrad in the luxury segment, as well as full-service brands such as Hilton, DoubleTree and Embassy Suites. These are unified by the hotel group's loyalty scheme, Hilton HHonors.
While Hilton Worldwide is "one of the most geographically distributed hotel brands around the world", Alfie Yee, its Marketing Senior Director for Asia Pacific,...