Gas Safe Register: The Silent Killer

Agency: The Team
Client: Gas Safe Register
Brand: Gas Safe Register
Category: Design for Society

Executive summary

This is a story of behaviour change: of a campaign to persuade people to act to avoid the devastating effects of unsafe gas work.

The Silent Killer was a design solution to engage and motivate long-term behaviour change. The campaign ran in the North West of England between October 2012 and February 2013. It was the first time Gas Safe Register had aimed to persuade people to change their behaviour rather than simply raise awareness of the dangers of unsafe gas work. Insight, gathered from their own inspectors, highlighted as many as 1 in 5 gas installations in this area were 'unsafe'.