Passion for Life Healthcare: ActiFreeze

PACKAGING

BRANDED NON-FOOD

SEYMOURPOWELL

EXECUTIVE SUMMARY

Warts and verrucas are common, especially in school age children, and have a significant impact on quality of life. For this reason, mums want a quick and easy solution, avoiding repeated, painful and time consuming treatments. The market was already developed as there were significant leaders including Wartner Wart Remover, School Freeze Verruca and Wart Remover, Bazuka Subzero and Boots private label product.

Results

  • More than 1400 units sold per week, without any related promotion or advertising activities

  • Second best selling new foot care product in Boots one week after its launch

  • 401% return on investment in 9 months

  • 941% return on investment (forecast 12 months)