Point of View: Fixing the Adblocalypse

Faris Yakob

This article tracks the inherent historical distrust between digital advertisers and publishers – which has led to the emergence of ad blocking – and suggests blockchain technology as a potential solution.

Point of View: Fixing the Adblocalypse

Faris YakobGenius Steals

Since you work in advertising, you know about the first banner ad which, famously, appeared on the website for Wiredmagazine, then called HotWired.It was in 1994 and said 'Have you ever clicked your mouse right here? You will.' as part of the classic AT&T campaign.

However, based on current concerns, the modern history of online advertising can be understood to have begun a year or so later. For as much as the banner has been maligned as creatively bankrupt and ruiner of the online experience, the...

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