Social Grading And The Census
The 2001 Census data, which have become available during 2003, contain for the first time in the history of the Census, the Social Grading classification, which is in common use by marketing and market research practitioners. It is often referred to as the ABC1 classification, though in fact it consists of six grades which are labelled A, B, C1, C2, D and E. This is in addition to the Government's own new socio-economic classification system, developed for the new Census, known as NS-SEC (National Statistics Socio Economic Classification). Both systems use occupation as their foundation, but how they group occupations, together with other relevant information, is different.
What else does this article talk about?
- Demographic & socio-economic segmentation
- Geodemographic & regional segmentation
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