The keys to Reckitt Benckiser's success
A major global player in the household health and personal care sectors, Reckitt Benckiser has had astonishing success in its ten-year life. Camillo Pane describes the company's culture and distinctive style that contribute to its momentum
THE FIRST question people often ask is: ‘Who is Reckitt Benckiser?’ Our company name may not be familiar but our brands - Finish, Dettol, Nurofen, Vanish, Durex, Strepsils, VEET, Air Wick - are very well known. Most of them are literally household names found in kitchens, bathrooms, medicine cabinets and bedrooms nationwide.
But the company itself is in fact only ten years old - the result of a merger between the German company, Benckiser and the English company Reckitt & Colman. We are a truly global company with 27,000 employees, operating in more than 60 countries across the world, and selling in 200. At the time of the merger we were a £3bn company. We're now an £8.45bn company, having outperformed all of our global peer group year on year. We have seen net revenue (sales) growth in high single digits and double-digit growth in net income (profit) every year since 1999. In 2010, growth was 6% and 17% respectively.