Berlei, Pacific Brands – The Berlei Uplifting Tour of Australia
Agency: The Campaign Palace
EXECUTIVE SUMMARY
We sent Berlei on a mission to 'uplift' the women of Australia by getting them in the right sized bra and feeling fabulous!
“All aboard the Berlei bus”
The distinctive bra fitting bus, supported by its own local area marketing campaign, travelled down the east coast of Australia on a grass roots tour – helping thousands of women to redefine their body shape.
This allowed women to experience the brand in a new light; successfully transforming it from the practical 'mumsy' brand it once...