Makebelieve: Self Tan Range


Branded - Other

Nude Brand Creation


This is the story of a David taking on the Goliaths of the self tan industry and beating them by playing a different game. In the spirit of their entrepreneurial ethos, the four directors of packaging design agency Nude Brand Creation launched their very own premium challenger self tan brand Makebelieve.

Makebelieve's positioning and packaging are key to its extraordinary success under the context of a growing market and lack of marketing budgets:

  • 312% retail sales increase

  • Listings in Boots outstrips objective by 60%

  • Boots self tan share of market (value) ambition surpassed by 56%