How Silicon Valley uses insight to innovate, and five ways you can copy it

Brian Millar
Sense Worldwide

Techniques picked up from the innovation capital of the world are worth copying. Brian Millar takes a close look at Silicon Valley's response to today's need for fast, flexible innovation. The answer, he concludes, is don't start all over again. Instead, take what you have and 'pivot' into something better.

Innovation. You've either got it or you haven't. Right now, Procter & Gamble hasn't. Its recent mediocre results have been blamed on a drought of new blockbusters. It's not alone. Microsoft has been panned for bringing so little to market and even Apple's share price has sagged as the market tires of tweaks to its existing techno-slabs.

Has the corporate world run out of ideas? No. When I walk around big global corporations I'm struck by the number of brilliant new products and services being developed. But most never make it to market. And of the ones that do, about 70 per cent fail. There has to be a better way to get products on to shelves that people actually want, and to ensure that big, world-changing ideas get green-lighted and launched. Fortunately, there is.

Before they pivoted