Nielsen Personalizes the Mobile Shopping App: If You Build the Technology, They Will Come
- A grocery retailer's mobile app users are among their most loyal and desirable customers, purchasing more and shopping more of the store.
- Digital coupon users prefer mobile coupons to online, citing the convenience of mobile as the primary reason.
- Most say they find it hard to find the coupons they are interested in. There is opportunity for personalization to further extend the power of mobile convenience.
- When the order of coupons is personalized, overall coupon redemption increased by 13%, redemptions for new (not previously purchased by a customer) brands increased by 23%, and redemptions for new product groups increased by 37%.