Bristol Myers-Squibb: Peripheral Arterial Disease (PAD)

Owens DDB

COMPANY PROFILE

Owens DDB is a full service through the line communications agency. We pride ourselves on our ability to help clients of all backgrounds to reach their marketing objectives. With a staff of approximately 40 people across creative, client service, digital and media departments, our philosophy is to constantly seek new ways to make communications more effective. We take great pride in the fact that we are able to work with clients with budgets ranging from €50,000 to €5,000,000 without compromising our standards.

INTRODUCTION & BACKGROUND

In July 2007 we were contacted by a sister agency in the UK called DDB Health. They asked us if we were familiar with the drug Plavix. We said no. They asked us if we knew what Peripheral Arterial Disease was. We said no. Finally, they asked us if we knew who Bristol-Myers Squibb were. Fortunately on this occasion we said yes.