Google: London Community Noticeboard – Old Street

Jonny Barker, Marcos Angelides and Victoria Etheridge

This case study describes how tech giant Google used real-time data to feed live content to a London commuter audience.

Google: London Community Noticeboard – Old Street

Jonny Barker, Marcos Angelides, Victoria Etheridge

Campaign Details

Brand: GoogleBrand Owner: GoogleLead Agency: OMDContributing agencies: Talon, Grand Visual, R/GA

Executive summary

Google's mission is to organise the world's information and make products that improve people's lives. The task was to demonstrate this to an influential audience in London and, in doing so, increase brand favourability.

The insight that shaped the campaign was that, of the 8.5 million people living in London, a staggering 94% of them think the city lacks community spirit. Google was perfectly placed...

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