The nine key auto marketing trends from the 2017 Super Bowl

This article examines the two top shared auto ads from the 2017 Super Bowl through a testing tool that includes biometric, neurological, emotional and audio testing, leading to a better understanding of the business impact of the broadcasts.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

Marketing has changed drastically during the past five years, with digital budgets rivalling TV. As a result, the metrics that matter have changed. Advertisers need to measure not only impressions and awareness of their product messaging but also determine whether their ads are actually making an impact. Marketers need to break through an increasingly cluttered and fragmented environment to reach auto intenders.

So what's the best way for carmakers to make the most of branded video content and navigate the twists and turns of...

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