ABN AMRO: Queen's Day cash box

This case study describes how ABN AMRO, the bank, promoted its youth account in the Netherlands by focusing on a single day.

ABN AMRO: Queen's Day cash box

Van Wanten Etcetera

Entry Information

Country where program ran: NetherlandsProgram start date: 04/16/12Program end date: 05/31/12Advertiser/Client Name: ABN AMROProduct/Service Description:The ABN AMRO Youth Account. The only...

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