Whirlpool: Care Counts
Campaign details
Brand: WhirlpoolBrand owner: Whirlpool CorpLead agency: DigitasLBiContributing agency: KetchumCountry: United StatesIndustries: Home appliancesChannels used: Content marketing, Events & experiential, Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: $3 - $5 million
Executive summary
One out of every five children in the United States struggles to have access to clean clothes, and thousands miss school every day because of this. Whirlpool's brand belief in everyday care inspired Care Counts – replacing...