Preparing for the paradigm shift: how Unilever tackles research and insights

Lena Roland

This event report looks at how Unilever, the FMCG giant, is addressing the challenges of research in a fast paced, real-time, digital world.

Preparing for the paradigm shift: how Unilever tackles research and insights

Lena RolandWarc

A paradigm shift within marketing is coming, according to Stan Sthanunathan, senior vice president, consumer & market insight at Unilever, the global FMCG company....

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