RTE (Ireland) – Its All About U
Campaign Title Its all about UBrand RTECategory A12 – The Media Medal BronzeAgency Ground Marketing
SUMMARY
The radio listener was encouraged to tune into RTE 2fm for their chance to win €20,000. On each programme between 8 a.m. and 5 p.m. two DJs announced three letters, so a total of six codes were broadcast every day. Listeners could enter by matching three letters in their first name and surname and texting the letter U at the end plus details...