The future of mobile advertising
David Hewitt and Zach ParadisSapientNitro
The imbalance between adspend and mobile use is acute, but greater mobile traffic means spend is increasing on social networks and mobile search is being optimised with better results.
Over the past decade, ecommerce has grown up and dotcom numbers for many retailers have blossomed into meaningful sales. As a result, many big brands have optimised their websites for mobile, as well as responsive design initiatives.
However, simply optimising for mobile and web in a channel-based mindset is not enough. The experience must change in a world where ecommerce...